Parks Project Limited Edition Toilet Paper

Who Gives A Crap teamed up with Parks Project to create limited edition of toilet paper that invites you to enjoy the beauty of our national parks (without leaving the bathroom). The partnership highlighted the brands’ shared goal of protecting our natural resources (for Parks Project, that’s supporting the parks, and for Who Gives A Crap, that’s switching to 100% bamboo rolls to help reduce deforestation.)

As the lead designer on the project, I created a co-branded product utilizing brand illustrations from Parks Project, and beautiful photography of the national parks. The wrappers also featured fun facts about each park, for additional bathroom entertainment. I created the packaging, the look and feel of the campaign, and art directed the photoshoot which was produced by Breakfast For Dinner Studio.