Retail Activations
Designer: Lily Fulop
Design Director: Belen Ramos
Creative Director: Vanessa Witter
Who Gives A Crap
2023-2025
The following designs are a combination of mockups/concepts and produced activations and limited edition experiences for retail and shopper marketing at Who Gives A Crap, a sustainable toilet paper brand. Retailers we collaborated with include Aldi, Waitrose, Tesco, and Sainsbury’s in Australia and the UK. We also popped up at retail expos in the US including Expo West and UNFI. Unfortunately due to the global nature of the brand I wasn’t able to be physically present at the activations, so the documentation leaves a bit to be desired!
Expo West and UNFI trade show booths
Seeding kits for retail buyers
Pop-up activation at Waitrose for limited edition Poetry Toilet Paper. The giant rolls were interactive, and could be turned to create different poem combinations, just like the physical rolls of toilet paper which had different words printed on all sides.
Aldi “Special Buy” Tissue set
Branded aisle bays, shelf toppers, aisle fins, shelf strips, end caps, pallet displays, etc.
