Sunday Sports Club

I created the hero artwork for Allison Kuch’s new sports podcast, Sunday Sports Club. I explored various branding directions based on Allison’s preferences and competitor analysis of existing sports podcasts. Allison’s tagline “sports told by a woman” informed the lilac color palette, in contrast with classic sports tones like navy, green, and golden yellow. We took inspiration from vintage sports memorabilia and paired it with an elevated “country club” aesthetic so the podcast could grow into a lifestyle brand. I created some key visuals for social media and Youtube branding, which was then passed off to a marketing agency to execute and evolve.