Waitrose Bag for Life

Who Gives A Crap and Waitrose, the UK grocery retailer, partnered for a limited edition “Bag for Life.” This reusable grocery bag would donate money to help people access clean water and toilets. For the concept, we decided to put a cheeky twist on produce, so it would be perfect for grocery trips and toilet paper runs alike. Waitrose had previously had success with a bag featuring a strawberry and the word “Tart” so they were excited for this bum joke.

The bag was sized to fit a retail carton of our toilet paper sold at Waitrose, and the design matched one of our rolls.